Our Story

झरोख : Style with Your Story 🧡

Jharokh is more than a fashion brand; it's a window into the rich culture and timeless artistry of Rajasthan.

Born from a vision to champion the 'Make in India' movement, our brand is proudly rooted in Jaipur, the Pink City. We are dedicated to showcasing the region’s heritage and royalty through meticulously crafted designs.

Our Inspiration: The Jharokha

Our name, Jharokh, is derived from the 'Jharokha,' an iconic architectural feature of Rajasthani palaces. Much like these beautifully carved, intricate windows that offered a view of the world while offering a private space, Jharokh serves as your online 'window' to the world of style—a place where you can truly be yourself.

This concept inspires our motto: "Style with Your Story🧡"

Our Vision: A Complete Lifestyle

We are launching with a debut collection of Women’s Indian Ethnic Wear, blending traditional craftsmanship with contemporary elegance.

However, Jharokh is designed to be a complete lifestyle brand. In the coming months, we will expand our offerings to include Men’s Ethnic Wear, Fine Jewellery, Modern Streetwear, and Accessories, ensuring every piece you choose embodies the royalty and heritage of Rajasthan while allowing you to tell your own unique story.

Welcome to the world of Jharokh—where tradition is your statement✨